We believe that the scale of consumer expenditure on games of chance will grow over the medium and longer terms and that the shape of this expenditure will change as gaming continues its gradual integration into the mainstream leisure market.
Our focus is on increasing customer visits to our businesses by bringing enjoyable gaming-based leisure experiences to a broader base of customers. Against this backdrop, the key elements of the Group’s strategy are:
The ability to understand and to anticipate customer needs underpins the development strategies of each of our four businesses. During 2008, we invested additional resources to help us gain deeper insights into customer behaviours, to reward customer loyalty and to enhance the quality of management information about our operations.
Rank’s capital spending priorities reflect the development needs and growth opportunities in each of its businesses. The Group maintains close control over its capital commitments.
During 2008, Rank maintained a programme of engagement with political and regulatory bodies, meeting with more than 50 Members of Parliament and contributing significant resource to Gambling Commission policy consultations, workshops and meetings.
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