This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business model
A customer-centric, brand-led engagement approach.
Delivering a more effective customer proposition and resilient business.
Our purpose is to work together to create exciting environments that reflect the changing needs and expectations of our customers and our colleagues, delivering stimulating and entertaining experiences every time, to excite and to entertain.
The Group is exposed to a number of advantageous dynamics that combine to present a range of organic growth drivers
- Regulatory changes, delivered through the Gambling Act Review, providing more appealing experiences in land-based casinos and bingo in the UK
- Estate refurbishment and modernisation to attract customers and optimise our venues
- Technology and data provides us with real-time player insights to improve customer interactions and optimise marketing initiatives
- Resource efficiency and effectiveness, including Net Zero Plan realising long-term cost savings
- Pipeline of exciting product development initiatives across engagement channels to broaden our customer base
- Geographic expansion into existing and new territories
By bringing the Group brand operations through central technology platforms, Rank can better manage its interactions with customers, and provide a more intuitive and connected product experience whilst ensuring player safety
Competitive advantages come from the company’s approach to risk, customer engagement culture and resource management to maximise revenue
- Market-leading brands and customer recognition
- Talented teams focused on local markets
- Appropriate safer gambling strategies to create sustainable customer relationships
- Proprietary technology platform ownership
- Progressive employee value proposition with strategically aligned compensation to attract and retain colleagues
We have a broad range of complimentary revenue streams
- UK land-based casino games
- UK and Spanish land-based bingo games
- UK and Spanish land-based slots and electronic games
- Food and beverage in our UK and Spanish venues
- Wider entertainment experiences in our UK and Spanish venues
- UK and Spanish digital portfolio covering casino, bingo, slots and sports
The Group creates a number of outcomes for its varied stakeholders through the delivery of is strategy.
For the year ended 30 June 2024
Investors
Underlying LFL operating profit
£46.5mEPS
5.9pDividend
0.85pCustomers
Customer
NPS52Colleagues
Employee
NPS39Environment
Absolute carbon emissions
(tCO2e)22,112Communities
Charitable funds
raised£323kSuppliers
Supplier relationships
134