Stakeholder engagement

Our long-term success must take account of what is important to our key stakeholders. By our proactive engagement, this will help us to identify and focus on the issues that matter most and allow us to factor in our stakeholders’ views into effective decision-making.

Active stakeholder engagement is a key part of how we effectively manage risks and unlock opportunities. 

While the majority of engagement with stakeholders takes place within the business divisions and is led by divisional management, the Board engages directly with certain stakeholders. The Directors are also kept regularly appraised of all stakeholders’ views through divisional reports to the Board, so that Directors are able to have regard to such views in their decision-making. 

We also engaged with key stakeholders in conducting the materiality assessment that shaped and informed our ESG strategy. For more information, see our 2023 Sustainability Report. 

Understanding and balancing the respective needs and expectations of our stakeholders over the past year has been as important as ever and we remain committed to doing so. 

View our 2023 Annual Report here.

Customers 

Ensuring our customers are at the heart of our decision-making is crucial to our strategy. Understanding their changing needs, preferences and behaviours helps us to ensure that our offering remains safe, fair, current and appealing. 

Key areas of consideration 

  • Player protection 
  • Customer experience 
  • Relevance of offering 
  • Health, safety and wellbeing 
  • Data protection

Colleagues 

Our people are the heart and soul of the business and a key enabler to its success. We depend on their passion and commitment to implement our strategy and ensure our customers are served in the best possible way. 

Key areas of consideration 

  • Opportunities for progression 
  • Equity, inclusion and diversity 
  • Fair pay and reward 
  • Opportunities to share ideas and make a difference 
  • Health, safety and wellbeing 

Communities 

Community links are essential to Rank and its people, as well as to our customers. Our businesses are more likely to thrive when they are part of healthy and supportive communities and we are committed to making a positive impact on these communities. 

Key areas of consideration 

  • Charitable initiatives 
  • Positive community impact 
  • Employment 
  • Reputation 

Regulators and legislators  

Regulators and legislators play a key role in shaping the gambling landscape and an ongoing open dialogue is essential to ensure we better understand the expectations underpinning regulation and that regulation is founded in an understanding of the customer. Regulators also monitor the high standards by which we operate. 

Key areas of consideration 

  • Openness and transparency 
  • Compliance with laws and regulations 
  • Consumer fairness and player protection 
  • Policy and the direction of future gambling regulation 

Shareholders and investors  

We adopt an open and transparent approach with our shareholders and analysts to communicate our performance and use their feedback to inform our strategy and decision-making. 

Key areas of consideration 

  • Strategy, performance and outlook 
  • Leadership capability 
  • Executive remuneration 
  • Corporate governance 
  • Environmental, social and governance (‘ESG’) performance 

Suppliers 

We have relationships with circa 1,500 suppliers, ranging from small businesses to large multinational companies. We aim to operate to the highest professional standards, treating our suppliers as key business partners and operating in a fair and reasonable manner, encouraging supply chain transparency and promoting fair working conditions. 

Key areas of consideration 

  • Robustness of our business 
  • Long-term partnerships 
  • Fair engagement and payment terms 
  • Collaborative approach