25th JULY 2024: Mecca Bingo, the UK’s original bingo brand, today (Thursday 25 July) launches “Legends of Play”, a new integrated campaign by The MISSION Group, to increase brand consideration and grow market share in the competitive UK bingo sector.
![Legendsofplayimage[39]](https://wp-rankgroup-2024.s3.eu-west-2.amazonaws.com/media/2024/07/LegendsofPlayImage39.png)
MISSION deployed humour to celebrate the brand’s heritage, establishing Mecca as the go-to destination and the trusted and experienced choice for both new and existing bingo players of all generations.
Playing on the unique heritage of Mecca, as the UK’s longest standing bingo brand, the campaign will launch on the following TV channels: ITV, Media 15, Axiom, 360 Media and Sky. With a voice-over by English comedian Jessica Knappett, the campaign features famous historical figures, including Henry VIII, Cleopatra, Vikings and cavemen, enjoying a winning Mecca Bingo experience. The characters are seen playing online bingo on jewel-encrusted mobile phones and stone tablets, to demonstrate that the game can be enjoyed anywhere, and indeed anytime.
The campaign will be further supported by Video-On Demand streaming, radio, YouTube and digital activations over the next two years.
Dylan Bogg, chief creative officer at MISSION, comments: “We’re thrilled to launch a stand-out and fun new positioning for Mecca Bingo. Our tongue-in-cheek campaign celebrates Mecca as the original bingo brand with a fun twist, that shows that Mecca really is the legend of play, since back in the day.”
Anna Venturas, marketing director, Rank Interactive including Meccabingo.com added: “We’re excited to launch Mecca’s biggest advertising campaign to date. As the nation’s most recognisable bingo brand, we wanted a campaign that nods to our expertise, while using Mecca’s playful tone of voice to attract new players. We’re delighted that Mission has hit the spot with ‘Legends of Play’.”
To view the first TV advert in the series, featuring Henry VIII and Anne Boleyn, please click here.
-ENDS-
Notes to Editors
Over 18s only. BeGambleAware.org. Ts & Cs apply.
For further information or images please contact:
For MISSION: Cat Davis, Group Marketing Director, The MISSIONGroup PLC
For Mecca Bingo: meccabingo@wearetheromans.com
About Mecca Bingo
Owned by the Rank Group Plc, Mecca Bingo is one of the largest Bingo and Slots operators in the UK.
Mecca provides entertainment across its UK wide venues as well as its award-winning online site and app, which includes free to play and paid games and chat rooms. Both online and retail venues raise money for Mecca’s charity partner Carers Trust.
Mecca Bingo has a firm commitment to safer gambling with a range of tools and support services to ensure that customers can always keep it fun. These include deposit limits, reality checks and take a break as well as direct support from the customer care team.
For further information on retail venues and online play go to: www.meccabingo.com
Rank’s operations principally comprise:
Grosvenor Casinos – The UK’s largest multi-channel casino operator. 51 casinos in Great Britain;
Mecca – Rank’s multi-channel community-based gaming brand for the British market. 52 bingo clubs in Great Britain;
Enracha – Rank’s community-based gaming business for the Spanish market. Nine bingo clubs in Spain;
Rank Interactive – Rank’s UK digital business operates a multi-branded strategy, using a combination of its proprietary and non-proprietary licensed software to provide online bingo, casino and slot gaming;
YoBingo – A leading online bingo operator in Spain.
For more information about The Rank Group Plc, visit www.rank.com
About MISSION Group
The MISSION Group Plc.is The Brand Performance Group.
Delivering measurable, results-driven campaigns as the preferred creative partner for real business growth. We offer top-tier agencies, strategic specialisms and global reach delivering outstanding performance for brands. We call it Work That Counts™
